Make marketing decisions around meaningful outcomes.
Conversion definitions and attribution planning
Define a qualified enquiry or sale and identify the systems that record it. Agree attribution assumptions and how offline follow-up contributes to the picture.
Channel and landing-page experiments
Prioritize changes to audiences, messages and landing pages. Keep tests focused so the team can understand which change is associated with a result.
Marketing budgets and acquisition-cost reviews
Bring campaign activity and lead quality into the same discussion. Review acquisition cost and return where reliable revenue information is available.
Performance Marketing deliverables
Measurement plan and conversion definitions
Channel and experiment roadmap
Reporting view with agreed metrics
Regular budget and learning reviews
Final deliverables, timelines and fees are agreed after reviewing your requirements.
Preparing your marketing brief
Share your website, target audience, business goals and any existing campaign or analytics information. We will agree priorities, access and a review plan with you.
What information do you need to start?
Your offer, audience, budget, existing account access and a clear definition of a useful lead or sale. Historical campaign and sales information helps establish a baseline.
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