Agree the audience, geography, offer and budget before building campaigns. Separate different intentions so ads and landing pages can respond to them clearly.
Search ads and landing-page relevance
Develop ad copy and keyword themes alongside the destination page. Review enquiry paths, mobile usability and the information visitors need before contacting you.
Conversion tracking and campaign improvements
Define conversions and check tracking before evaluating performance. Review search terms, exclusions and budget allocation using meaningful enquiry data.
Google Ads deliverables
Campaign and keyword plan
Ad-copy variations and exclusions
Landing-page recommendations
Conversion checks and reporting cadence
Final deliverables, timelines and fees are agreed after reviewing your requirements.
Preparing your marketing brief
Share your website, target audience, business goals and any existing campaign or analytics information. We will agree priorities, access and a review plan with you.
Is advertising spend included?
Media spend and service fees are agreed separately. The campaign budget, account access and approval process are confirmed before launch.
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